The Lean Startup - Eric Ries

How constant innovation creates radically successful businesses. 

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Startup Communities - Brad Feld 

Building an entrepreneurial ecosystem in your city.

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The innovator’s dilemma - Clayton M. Christensen 

When new technologies cause great firms to fail.

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Lost & Founder - Rand Fishkin

Everything you need to know about startup entrepreneurship from a non traditional point of view.

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Traction: How Any Startup Can Achieve Explosive Customer Growth - Gabriel Weinberg and Justin Mares

Early customer acquisition can be a bitch - listen to DuckDuckGo’s founders on how to build a customer base creatively in almost any niche. Trust Google defying entrepreneurs on this ;)

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Good Strategy Bad Strategy - Richard P. Rumelt

Create and implement a powerful action.

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Zombie Loyalists: Using Great Service to Create Rabid Fans - Peter Shankman

Let’s face it - even the most perfect businesses screw up. Use your customer service as a tool to turn your screw ups into the most loyal customers - that will pay itself back by acquiring more customers for you.

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A book or two in DEI topics

• Brotopia - Emily Chang
• Invisible Women: Data Bias in a World Designed for Men - Caroline Criado Pérez
• The Culture Code: The Secrets of Highly Successful Groups - Daniel Coyle
• Why I'm No Longer Talking to White People About Race - Reni Eddo-Lodge
• White Tears/Brown Scars: How White Feminism Betrays Women of Color – Ruby Hamad

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Get entertained and learn about different startup businesses

• No filter: The Inside Story of Instagram - Sarah Frier

• Uncanny Valley - Anna Wiener
• Bad Blood: Secrets and Lies in a Silicon Valley Startup - John Carreyrou
• Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal - Nick Bilton
• Disrupted: My Misadventure in the Start-Up Bubble - Dan Lyons